Two halves of the same job. The research half is how you work out what to post; the craft half is what makes it hold attention once you do. Both are mechanics rather than growth hacks — they transfer between niches and survive the next algorithm change.
The research half. How to work out what your audience responds to before you spend a morning filming.
Six decisions made once so the next hundred get faster: positioning, pillars, a format library, a research loop, a cadence you can hold, and the two numbers that lie.
The forty-five-minute weekly loop: a reference set, posts that beat their own account’s baseline, and five questions that turn an outlier into something you can film.
Running out is a capture problem, not a creativity one. Nine places ideas actually come from, and the rule that turns a topic into something filmable.
Follower counts tell you nothing. The baseline method, the six fields worth recording per outlier, and the line between copying structure and copying work.
The three early signals, the ten-day window where joining still pays, and why trend-chasing is the lowest-leverage thing in the loop.
Invented ideas answer questions nobody asked. Six places your buyers already wrote the real ones down, and the verbatim rule that turns their words into hooks.
“Education, inspiration, behind the scenes” are categories, not pillars. Where usable ones come from, and the four-pillar default that works.
Dated slots turn one missed Tuesday into a month of nothing. Build the bank first, rotate formats instead of dating topics, and manage the buffer rather than the streak.
The craft half. What holds attention once you know what you’re making, and how to read the numbers afterwards.
The six structures underneath almost every opening that holds attention, why each one works, and the five-second test that kills half the hooks you write.
A five-part structure, the real word budget for 15, 30, 45 and 60 seconds, and a vague idea worked all the way into something you can film in one take.
Retention curves have shapes and each shape has a cause. How to read yours, which drop-offs are fixable, and the one that isn’t a problem at all.
Stuck at 200 views is a measurement, not a punishment. The four causes, how to tell which one you have, and the test worth running this week.
Ranking is per-video, not per-account. What the seed audience measures, which signals carry the most weight, and what matters far less than people claim.
Runwave reads the reels working in your niche right now and explains the mechanics behind each one — then writes the script in your voice.
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